Having the right content shared on your church’s social media can actually do more than one month’s physical evangelical work.
Most churches share sermons on social media handles without being strategic with what they put hence why they don’t get their desired results.
Try the following strategies and watch the outcome
- Post consistently with a routine
When it comes to social media, what brings about a growing audience and community is consistency.
Let the people have in their minds that Monday, Wednesday, and Sunday, you are sharing a certain specific content, and they will make sure to engage so long as it blesses them.
So, you need to create a calendar that says, for example, Monday morning; excerpt from Sunday service with a link to YouTube in the comment section to view the full message and let that be a routine.
- Share testimonies and relatable stories:
Let documented testimonies from church services be shared at intervals on social media handles to help build the faith of the people, and by doing this, you end up building a community of believers rather than just casual followers.
Share stories that your followers can easily relate to or things that will help them see the light at the end of the tunnel and be original about it.
- Take advantage of Reels and Tiktok short clips
This is where most people spend their online time
These are short videos that usually last for 30 seconds to 2 minutes, depending on whether you are posting to Facebook or Instagram reels.
Your next stop is TikTok, where most people watch and can download and share your content, thereby helping to spread the word with more people.
This is why you need to be strategic with each post you make
- Let your captions and hashtags carry keywords
Keywords are based on frequent and most used words on search engines like Google and in the search box of social media platforms.
You have to do a quick research on such words that people often use when looking for videos and contents on social media and include them in your post caption so your content can appear top in searches.
Conclusion
The purpose of using social media as a church is to be able to reach more audiences and help make getting access to God’s word easier. The goal would be defeated if you put out content that doesn’t get to the people who are really in need of it.
The above strategies will help your church reach more people.