Persuasive writing put simply, is being able to convince and intrigue while writing any form of creative content. article, blog post, or social media post. This requires some specific and strategic steps that would make your content stand out as the best in its category.
The act of crafting persuasive content is a task that often confuses many writers excluding those who have knowledge of what to do and have prepared themselves with the necessary tools.
In this blog, we discuss some of the things that will help you with drafting a compelling write-up.
- Word choice:
Words are the tools in every writer’s arsenal, and with them, he or she convinces readers to read or agree with what has been written. As such, words must be carefully chosen right from the opening sentence to the last word.
This means that every morpheme, phrase, and clause must be carefully picked to make sure that the result of successfully convincing the reader that your opinion is the best is achieved. Wordplays like puns, rhymes, and jokes are good tools to use that will help the reader remember key points and your central message.
The tone of persuasive writing should convey confidence in your perspective. One way you can do this is by using the active voice. Active voice is generally more purposeful, and direct.
- Bring the points home:
The ability to make a connection with your reader’s emotions will help you draft a more compelling write-up. Studies have shown that humans often make decisions more from emotions than from reason and every good persuasive writer ought to know this and deploy it so as to be persuasive enough.
Being able to speak directly to the pain point of your readers will make them understand more clearly what you are saying and, in the end, agree with you.
- Choose a niche you are passionate about:
Passion is a strong driving force for creativity. It helps to propel you as a writer to do extensive research all in the bid to be able to write reader-compelling write-ups. If you want to go into blogging, website content writing, or any other niche of writing at all, choose something that will never become boring and uninteresting to you at any level of your career as such you will be able to move from basic to mastery level with ease and this is not to say that you can’t choose just any niche and become so good at it.
- Facts, facts, and facts:
The usage of direct statistics or almost accurate data is always a plus that shows that you are well-informed and studied about the topic you are writing on.
- Study your audience:
Audiences or people, change daily as a result of one thing or another. You will need to at intervals study by diving into other genres so that you can get their feedback and use that to make sure that they are still staying glued to your writing.
Conclusion
For any write-up to be persuasive enough, it must be able to reach out to the reader’s desire, speak to it, and attract its attention. The purpose of persuasive writing is to communicate and in order to do that, you will have to abide by every point discussed in this article.