Hiring a social media manager for churches is a more sensitive endeavour compared to other establishments. Managing social media for churches requires a disciplined person who understands the functionality of the various platforms. The quality of content shared on a church’s social media handle is determined by the expertise of the social media manager.
In this blog post, we discuss five essential characteristics to consider when picking a social media manager for your church.
- Grasp of the Church’s Mission and Vision:
Every church has a set of doctrines that guides their mode of worship and behaviour, which will be reflected in their social media content. It is important to run them by any professional seeking to manage your church’s social media pages if they are comfortable with such doctrines or rules, no matter how simple or complex they might be.
- Their Experience:
This ranges from their experience with social media marketing and the results they had achieved while doing it to how many verifiable pages they had managed in the past.
These are relevant when you want to ensure that their level of mastery and competence is what they say it is. Managing a church’s social media activities demands a certain level of experience, and an amateur should not be burdened with that role because it would not only affect the church but the body of Christ as a whole.
- Creativity:
The social media manager should be creative and innovative in their approach to social media marketing. They should be able to come up with new and engaging ways to promote the church’s mission and values via both written and video content.
The social media manager should be able to create a calendar rich enough to cover a long space of time so that content can be created ahead of time when and where needed.
- Writing and Editing Skills:
Even though one hundred per cent accuracy is not so achievable, the social media manager should have strong writing and editing skills to avoid sharing content that has too many errors and mistakes that can ruin the church’s social media reputation. They should be able to write clearly and concisely and also craft engaging content for social media.
- Relational and Communication Skills:
One of the distinguishing factors for professional social media managers is how they relate and communicate with people physically and virtually. This is important as they will have to reply to comments and also reply to messages sent in by followers via inbox.
People management is one skill that every social media manager should possess as they will be dealing with people of all discipline and understanding.
Conclusion
Social media managers are the mouthpiece of every organization, including churches, on social media. Whatever mistake they make while putting out content does not affect them directly but the organization they are representing.
This makes it very important that churches take their time and carefully select who will represent them on social media.
At Pen-Impact, we have a team of highly experienced and trained social media managers who can handle social media handles for churches and non-profit organizations. We can be reached via info@pen-impact.com