Most churches often leave the management of their social media in the hands of volunteers who mean well but lack the professional skills required to bring about the strategic growth, visibility, and results desired by the church for their online community and followers.
In this blog, we go through 5 points why it is important for your church to engage the services of a professional social media manager.
#1 A professional helps create the right first Impression
Your church’s social media page is the first online point of contact for people who are coming across your organization for the first time. Therefore, your social media should be properly branded to reflect the image you want people to know your organization for. The content should reflect your vision and communicate the direction of your church, and your core message. Hence, there is a need for strategically planned content, top-notch image editing, professional graphics designing, and expert content writing. All of these can only be possible when a professional is involved. It is the duty of the professional to make sure that the right information is given out at the right time and in the right form so that you can achieve the desired outcomes.
#2 A professional understands the Platforms
As a result of specialization and due to experience on the part of a professional, there is a proper understanding of how the algorithm works for each platform and how to take advantage of it to benefit your church’s online and, in extension, offline growth. A professional who has years of experience and expertise knows exactly how to make the algorithm work in your favour to improve your social media visibility and help you reach your target audience with convincing content that will motivate them to identify with your organization and your message.
#3 A professional is result-oriented
A volunteer is most likely to help your organization maintain an online presence through occasional or frequent uploads of posts. However, a professional is result-oriented and strategizes each content to drive a particular result. A professional understands that the results that come from making short clips and sharing them as reels and short posts differ. This is why the professional strategically plans your church’s content around the immediate goal in view.
#4 A professional knows how to communicate with the audience
Communication is key in every successful journey, and this is why you need a professional who understands the language of your community and audience. Many times, a volunteer may have the willingness to help but lack the skill required. A professional will communicate with the audience or engage the comments of your followers in a professional manner. This ensures that each feedback, comment, and even online troll attack gets the best form of response.
#5 A professional measures performance
As the popular saying goes- what is not measured cannot be improved. Since a professional is result-oriented, they ensure that the performance of your social media page is tracked and properly measured. This helps to itemize areas where improvement will be required in order to achieve the desired outcome.
Conclusion
Free and reduced-cost services are good. Volunteerism is also encouraged. However, the question is, are you getting your desired result? Are your social media needs of growth, visibility, and increased reach being met? Remember that beyond achieving these desired results, it is important to put out the right message and the right image about your church.
At pen-impact, we specialize in services such as content management for faith-based and non-profit organizations. We provide professional social media management to churches and charity organizations. Get in touch with us if you need the help of professionals. To reach us, send an email to info@pen-impact.com.