In today’s digital era, having an online social media presence is a key strategy that every writer should explore for promotion purposes. By sharing relevant and engaging content on social media platforms, writers can inspire readers and instill confidence in their other creations, such as blog posts, books, and more.
However, building a strong and impactful online social media presence can be demanding and tasking because of the sensitive nature of social media platforms. There are, however, effective strategies that when applied can help you build a strong social media presence.
In this blog, we have carefully discussed five things to avoid alongside relevant things to do on social media to be able to grow a community of followers.
#1 Not Being Present:
Having an irregular online presence will hinder building a strong social media presence. Consistency is one of the keywords that best describes growth on social media platforms. Sharing posts as frequently as possible will not only keep your followers engaged but will also favor you with the algorithm as your posts and page will get shown to more people using the platform.
This can be done with the help of a content calendar that will help you have posts running at intervals while you make time to engage with comments and messages when and where there are any.
#2 Not Giving Enough Value:
Being present is one aspect, but your presence being present to your readers is another thing. Giving useful value to your followers and audience is a major strategy for ensuring increased followership and community growth. Make sure that your posts are rich with value.
Nobody will keep up with an individual who is giving less value. Your followers should know what comes and at what time it comes and also give room for them to be surprised by you every now and then. That way, they will know that you know what you are doing.
#3 Not Engaging with the Audience:
Even though it is possible to have someone managing your online activities on your social media, it is important to set out time to engage followers so they will feel comfortable knowing that you are reachable and attentive to their followership.
As a writer, it will mean so much to your followers when you every once in a while react and comment on their posts as well. A community remains the writer’s greatest asset because it is a medium through which growth is increased.
It is social media, the whole essence of being on it is to relate with people and, engage with them beyond giving them value.
#4 Being Salesy:
As much as selling your book is important when it becomes an everyday activity on your handle, people get bored and might stop paying attention to your page. At some point, they might mistake you for a marketer instead of a writer and author that you want them to see you as.
Instead of trying to sell to them often, mix up your posts with short comics, flash fiction, and other things that will make them keep coming to your page so you do not lose relevance.
Diversifying your posts will help you build relationships with people and increase your chances of having not just followers but a community of readers by extension.
Conclusion
Being able to avoid some of the mistakes mentioned in this blog will help you increase followership and build a community of readers by extension.
Allow for some level of flexibility on your social media because it is all about being social and connecting with people.
At Pen-Impact, we are skilled, and equipped to help you with your social media management and every other information you will need on your journey as a writer. Get in touch with us today via info@pen-impact.com