While the advantages of social media abound for churches, many things can affect the image and growth of a church when shared on their social media pages. There is no dispute over the fact that social media has been one of the channels aiding church growth. However, due to unhealthy practices, many churches have continued to lose audience and followership on social media spaces.
In this blog, we discuss these practices that churches should avoid:
- Never Talk Down on Other Faiths:
While promoting the word of God as a Christian on social media, it is necessary to respect others’ beliefs as well.
One rule that applies to both social media and real life, in general, is having respect for others while promoting what is ours. Equal consideration must be given to the faith of others as is expected from them.
Content that tends to downplay other faiths should not be shared on a church’s social media page. The focus should solely be on helping the followers grow in their faith by sharing valuable content.
- Sharing Unverified and Controversial Content:
This is the easiest way to stir the waters of discord and controversial trends on social media, and you don’t want to be the one starting the gossip as a church.
Contents that lack substance and are controversial in nature should be avoided by churches on social media as they can deter their audience growth and affect the image of the church and the work of God in general. Let every content be properly verified, and topics that tend to stir arguments and brawls should be made do without.
- Politics:
Politics is a sensitive topic that stirs lots of emotions and reactions. Churches should not be dedicating their social media platforms to talking about political trends and party candidates. If anything of such is to be discussed with members, it should be strictly offline and off cameras to help maintain the image of the church and the gospel.
- Chain Mails:
Messages that promise people a reward for sharing them should be avoided at all costs. This does not ensure personal growth for your followers and members, but it will make you as a church lose value before people in no distant time.
These should not be shared as content, and neither should they be shared via inbox with people.
- Trends:
Lastly, churches should not unnecessarily engage in posting content about trending issues, especially the ones that have nothing to do with helping their members and followers. While there are trends that churches should post about to clarify the church’s stand on such matters, the bulk of the trends that have nothing to do with the church and people’s growth should be avoided.
Conclusion
Social media helps to bridge the communication gap that existed in the past. Every piece of information shared across social media platforms should be considered sensitive and vital. Every content must be properly edited before it is shared to prevent negative feedback and responses.
Are you looking for the right person or team that will help manage your church’s social media? At Pen-Impact, we have a team of highly trained and experienced social media managers who will handle all your social media needs. Reach us today via info@pen-impact.com