It is the paramount desire of all churches to see that both members attending church offline and those who are following their social media handles grow. The challenge in most cases is knowing the right set of content to share to help their growing online population so that they do not just watch and read what is been shared but truly experience changes as well in their lives.
In this blog post, we discuss some of the ways churches can help their members grow while following online.
- Creating Targeted Content:
Helping people grow either in their faith or life, in general, requires that you strategically share contents that talks about their pain. Once you help reduce or eliminate their pain, they automatically begin to find the needed strength to grow.
The way to achieve this is to share scriptures with real-life examples of people who overcame similar circumstances. Using different content types, you will be able to group your online followers and know the topics to share with them to help them grow.
- Consistency in Sharing Contents:
Sharing rich content frequently helps followers have access to the best form of growth materials. One significant thing with social media platforms is that the more consistent a page is with their content, the more people they are able to reach. People spend a good part of their twenty-four hours online scrolling through their phones. Making sure that your content is part of what they are watching requires being strategic and consistent.
- Organizing Bible Quiz and Competitions:
Bible quizzes and competitions help followers know more about their faith and strengthen them to read more of their Bible, thereby achieving growth.
This can be a great avenue to also give to people. It speaks well of a church when members and followers every once in a while, get to answer Bible-related questions for monetary gifts.
This can be done weekly, monthly, or quarterly. The goal is to ensure that people get to engage in faith-based competitions. These questions can be in the form of, “How many disciples did Jesus have?”. The goal is not to complicate things for them but to make them want to read their Bible more often.
Conclusion
Everyone online has a need. The ability to share content that addresses their need or pain points is of advantage to every church with a social media presence that wants to ensure growth for its followers.
Proper strategies must be put in place to ensure that content is shared across various social media platforms at different times of the week.